Junonia Plus Size Women’s Clothing: Product Report and Consumer Feedback
Junonia Plus Size Women’s Clothing, founded in 1995, has abided by a basic mission of inspiring active women to live life to the fullest, according to its Web site. “We are not just selling clothing, but also a way to feel good about yourself,” Anne Kelly, Junonia founder, is quoted on the company Web site as saying. “Customers often tell us that finally finding a source for gym clothes or swimwear has made it possible for them to become active and really enjoy it for the first time in ages. We certainly strive for financial success, but comments like that are worth more than any dollar amount.”
The company’s foundation was based in Kelly’s observation that plus-size women could not find attractive and well-made athletic clothing to meet their needs. “I was seeing a lot of women like me at the YMCA,” Kelly was quoted on the Web site, “and I knew I was having a terrible time finding things.”
The majority of Junonia plus size women’s clothing apparel is designed in-house by its merchandising team, with an eye toward current and classic trends in activewear. The company Web site claims product innovation, a great fit, consistent quality and attention to our customers’ needs have made Junonia plus size women’s clothing a leader in the marketplace and a go-to source for women looking for comfortable, long-lasting clothing that inspires them with a sense of confidence.
Junonia issued its first eight-page catalog in March 1995, from a one-room office in downtown Saint Paul, Minn. Since then, the Eagan, Minnesota-based company has grown to become the leading exclusive retailer of women’s plus-size activewear in the US, its Web site claims. More than five million catalogs are mailed each year, and these days, thousands of customers visit the Junonia Web site or call the 24-hour hotline each day. 2008 saw Junonia taking its first steps into storefront retail, with the opening of a new Juno’s Closet outlet store in South Minneapolis.
