Comments on: What is the difference between marketing and advertising?

By: ShaeSmith

ShaeSmith — Wed, 07 Jan 2009 01:46:59 +0000

Advertising – PAID media messaging. Purchase ads and commercials – not as respected as Public Relations. Your work will include media buying, media placement and creating advertising copy/graphics.

Publicity – FREE media messaging radio interviews, print articles, television interviews. Your work involves media relations.

Public Relations/PR – Strategically position in public for favorable public image – includes sponsorship, endorsements, speaking engagements, strategic partnerships, etc. Your work involves managing public image.

Marketing – The umbrella underwhich Public Relations, Advertising, Promotion, Publicity fall. Deals with product, price, positioning and promotion. This the MOST disciplined areas of the four. Your work involves strategy and calculation.
References :

By: imsetfree3

imsetfree3 — Wed, 07 Jan 2009 01:34:59 +0000

Marketing/advertising/public relations to be successful mastering these three is a plus. Bottom line what touches the heart of the majority of people in a way that they wont forget.
psychology courses are great to learn people and there desires and what effect them in a positive or negative way.
References :
Robert Green
(Hostage negotiator) Speaking life into people

By: ☆ Il vostro partner ☆

☆ Il vostro partner ☆ — Wed, 07 Jan 2009 01:03:59 +0000

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
References :
http://theclickinfo.com/promoting_tips.go

By: Thomas C

Thomas C — Wed, 07 Jan 2009 00:43:59 +0000

I'm a marketing, PR, and communications recruiter, and here's how I define the difference.

Marketing is the broader picture behind advertising. Marketing covers all of the messaging (visual and written), as well as the how, why, when, and to who of the product or service.

Advertising is the how and to who of that. Who are we trying to reach, and how do we do it?

For your major, I would recommend marketing, definitely. However, because it's fashion, you might want to be more specialized: a degree in Business: Emphasis in Retail Fashion (which is what my sister did). But, for your purposes, marketing will get you farther in the specific field of fashion merchandising.
References :